Family of householders
Like good housekeepers, we make sure you have the freshest meat products. That is why we are involved in all the processes that lead to excellence.
For over half a century. we produce the freshest meats, the most diverse meat preparations, semi-prepared meats and eggs in Romania.
Get to know us
We are here to give you the freshness of household products, right at your home.
Every day, we offer you poultry meat, raw-dried salami and cooked-smoked meat preparations, ready-meals, eggs and egg powder at the highest safety standards.
For us, freshness comes first. That’s why we closely follow every stage of the production chain – from the animals and birds raised safely, responsibly and fed with carefully selected fodder, to the choice of varietal ingredients for our dishes.
Guided by the ambition to bring to Romanians’ tables dishes of the highest standards, we have brought together tradition and inherited values with modern technology, in which we have continuously invested. This has brought us, over time, to be recognized and certified at the European level for the quality of the products and the excellence of the services delivered.
MISSION
Our mission is to rise, through what we do every day, to the level of expectations of our consumers, employees, shareholders, and partners.
AGRICOLA products and the services associated with them set the standard for people’s well-being through the quality, diversity, and creativity with which we deliver truly “story-worthy meals.”
VISION
AGRICOLA aims to be the strongest brand in the meat industry and one of the leading players in the Romanian agribusiness sector.
Our objectives are:
To be among the top 3 producers of chicken meat and meat-based ready-to-cook products;
To be number 1 in the Romanian market for dry-cured salami.
OUR VALUES
REPUTATION
We are dedicated guardians of a healthy business, designed and developed for the long term.
We honor the tradition and values passed down to us by our predecessors.
We treat our employees, shareholders, and partners with respect and honesty. We keep our promises. We build tradition and expertise for future generations.
FAMILY SPIRIT
Our consumers, partners, and employees are our family—a family open to diversity in products, services, and even in opinions.
We know how to listen, accept mistakes, focus on our work, and support each other in the effort to achieve the well-being of the company and the community we live in.
We are a family: a family of caretakers.
THE COURAGE TO INNOVATE
The world is changing, and we change with it.
We learn, inspire, innovate, and adapt.
We encourage the creativity of our people, supporting and motivating them to engage in continuous learning.
PASSION FOR A JOB WELL DONE
We build our future every day.
We put passion into everything we do, embrace the pursuit of excellence, and express it with humility and simplicity.
Company history
The story of AGRICOLA began more than 60 years ago, when we wanted to bring freshness to the homes of Romanians.
Avicola establishment
AVICOLA started its activity as an independent company.
1976
Agricola International
The establishment of the Romanian-German company Agricola Internazionale S.A. Bacău.
2003
Aquisition
The company Avicola Lumina S.A. Constanța was acquired.
2012
Rebranding
The unification of the entire product portfolio under the same unified image and the launch of the campaign `Who eats together, stays together`.
2022
1957
Salbac Opening
The enterprise for the industrialization of pork, the forerunner of the company that today is called SALBAC, was established.
1992
Launch of Agricola Brand
Agricola brings together all its products under one brand.
2008
Agricola Rebranding
The launch of the Agricola `Neam de Gospodari` corporate brand.
2019
Modernization of the Poultry abattoir
Agricola continues to expand its product portfolio, and this necessitated more space and modern equipment.
Avicola establishment
AVICOLA started its activity as an independent company.
1957
Salbac Opening
The enterprise for the industrialization of pork, the forerunner of the company that today is called SALBAC, was established.
1976
Agricola International
The establishment of the Romanian-German company Agricola Internazionale S.A. Bacău.
1992
Launch of Agricola Brand
Agricola brings together all its products under one brand.
2003
Aquisition
The company Avicola Lumina S.A. Constanța was acquired.
2008
Agricola Rebranding
The launch of the Agricola `Neam de Gospodari` corporate brand.
2012
Rebranding
The unification of the entire product portfolio under the same unified image and the launch of the campaign `Who eats together, stays together`.
2019
Modernization of the Poultry abattoir
Agricola continues to expand its product portfolio, and this necessitated more space and modern equipment.
2022
